Sedona Direct
File a DBA (fictitious business name) in Sedona, AZ
A DBA ("doing business as"), also called a fictitious business name or FBN, lets a business operate under a name other than its owner's legal name.
Filing in Arizona
- In Arizona, registering a DBA is optional for a sole proprietor.
- The filing goes to the Secretary of State.
Source: azleg.gov. Checked 2026-10-27.
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